Good Press Releases

Copyblogger has an article titled The 6 Essential Steps to Writing a Killer Press Release. The first step is the most intriguing in my view. The hook. If you think of a good one, artfully write about it and include a good headline the rest is downhill.

A hook clearly needs to arouse interest and interest is a function of the particulars of the news you are reporting. Who is likely to be interested in the story? What are the readers like? If you can answer these questions it then becomes a matter of matching the interests of readers with some aspect of your news story.

Skillful wording is the forte of a good writer. Copyblogger lays out a productive step by step methodology. An accurate determination of the hook, followed by utilizing the methodology, should yield an effective press release.