Getting the Media's Attention

How to Attract the Media to an Event is an informative eHow article. It contains a nine step list of instructions. The first one is critical because it answers the most important question which is: what makes an event newsworthy? You may know of one that is but are unaware of its news value or perhaps by tweaking a planned event you can transform an event into one that is newsworthy. Favorable factors cited are:

A unique slant

The participation of popular local heroes or celebrities

A charitable cause for which money is raised

Anniversaries of note

An annual activity and its kickoff

The author recommends subscribing to PR Newswire.

How to Create a Press Kit is linked to within the article.