Website Landing Pages

Landing Pages: 10 Best Practices is the title of a Marketing Maven Blog entry which lists ten ways to enhance sales through optimal construction of what are called web site landing pages. Web site landing pages are pages that visitors to your web site first see when clicking on a link to your site. It could result from ads, e-mails or search engines. The look of the landing page could determine whether or not you get a new customer.

The first of ten pieces of advice in the blog entry is simple. Here it is:

1. Integrate the landing page with the ad that points to it. You need to immediately reassure visitors that they’ve come to the right place when they arrive at your landing page. You can do this by matching the language and graphics of the landing page to the ad pointing to it. Repeat the offer, use the same headline, use the same graphics if it’s a graphical ad. This integration provides continuity to your campaign and keeps visitors moving to complete the objective.